Smartwatches may be the new gadget, but luxury watches aren’t going anywhere. In fact, the market for name brand luxury watches is expected to rise. And the demand for major retailers to carry them is higher now than ever before.
Sure we all want a nice watch to tell the time with, but what luxury brands have stood the test of time?
We’re here to tell you the secrets of the oldest watch brands.
The first watches weren’t for the wrist; they were worn as pendants. These little timepieces were first created in the 15th century in, yep you guessed it, Switzerland.
Not surprisingly, you’ll find that the oldest and best brands of watches are still produced in the watch-making capital of the world.
The consistency award goes to Vacheron Constantin. This watch company was founded in 1755 and has been the production with longest without interruption.
It also boasts one of the most complicated and expensive watches ever made. For the brands 260th anniversary, the company revealed the Reference 57260. Commissioned for an anonymous buyer, it has 57 complications and 2,800 decorated components. You could order one too for a cool $8 million.
Berthoud opened his workshop in 1753. He was not only a watchmaker but also a scientist. In addition to timepieces, he also provided chronometers to the French navy. These devices helped determine the east-west position of a boat.
This family-run business ran dry when the heir died in 1876, but in 2015 Ferdinand Berthoud was relaunched. If you want a real piece of history, look into the Chronomtre Ferdinand Berthoud FB1. This new timepiece pays tribute to the founder of many years ago.
Founded in 1735, Blancpain is the oldest registered watchmaking brand. This company humbly started in the upper floor of Jehan-Jacques house, launched is world famous Fifty Fathoms diving watch in 1953, and is now part of the Swatch Group and sponsor to Lamborghini.
Although it has seen periods of inactivity, the brand has been revived and is up and running again.
Started initially with the Favre family in 1737, then was joined by Auguste Leuga in 1815. These watches were branded “for those who conquer frontiers.”
The Bivouac wristwatch introduced in 1962 could measure altitude and air pressure.
The Quartz Watch Revolution in the 70s and 80s caused the company to waiver, but it has since made a comeback.
Probably the best-known luxury watch brand, but also the baby of the group. This brand was founded in London in 1905 and moved to Geneva in 1919.
This company has continued to be a force to be reckoned with as it has 2,800 employees and posts sales of billions of dollars every year.
Just look for the famous crown logo.
Whether you go with the Rolex or decide to stick with an original Swiss watch, you can’t go wrong with any of the oldest watch brands.
Just find one that makes you feel like you’re a part of history when you put it on. And if you still have questions, don’t hesitate to reach out.
We’re here to get the perfect watch for your wrist.