Originally posted on https://magneticstrategy.com/blog/vacation-rental-blog-ideas/
In this post I’m going to give you OVER 251 vacation rental blog post ideas that will provide you with enough content to keep you busy for months.
All bloggers eventually fall victim to writer’s block and it’s the worst feeling when you can’t come up with ideas for your blog.
This is especially true for the vacation rental industry. Content in the travel industry is crucial because it allows guests to experience the intricacies of our properties and the unique character of our locations. We want to paint a vibrant picture of what they may experience on their vacation so that they will want to visit again and again.
These blog ideas should also provide a steady stream of prospective guests and travelers coming to your blog for months to come.
Let’s dive in!
Here’s the list of vacation rental blog post ideas, with each section broken down into smaller, categorized sections.
Since this is the most obvious category, I didn’t break it out completely. You know what’s available near your properties and in your city. Just try to add a unique spin to the content to make it stand out.
We’re not trying to recreate Yelp here.
You could add reviews from past guests (with permission) who have experienced the activity, then include the review in the content.
Include their tweets and Instagram posts about the activity. This breaks up the content a bit and gives your guests a little free publicity.
If you own a property whose peak season is in the summer then you’re going to need some content about things to do outside. Try to curate as many of the best spots as possible and give personal tidbits and rundowns on each of them.
Dedicate some of your posts to travelers who are looking for activities to do that are more for grown ups. Things like activities specifically for senior citizens, romantic places to eat, date night ideas and the best/safest bars for clubbing and drinking.
When traveling with kids it’s extremely important to find activities to entertain them as well as the whole family. Ensure you’re giving your guests some of your best ideas of activities to do with kids in and around your rentals.
When your guests bring their dogs along, they’re going to need a place for the dogs to run around after the long trip. Offer up a few places that are well suited to their furry friends.
With the rise of Instagram, many travelers are searching for that perfect shot to share with their followers. Send them to a few of the most amazing spots in your city to capture a selfie (just make sure it’s safe).
Research from Google reports that many travelers wait until they have arrived at their destination to search for what they are going to do.
Many even search for things to do tonight meaning there’s an opportunity to create last minute deals, mention events or highlight hyperlocal activities.
These are the popular places that people normally want to visit near your properties. However, you’ll want to find attractions that are interesting and can create an emotional response and connection to your properties.
If your guests are traveling for business they’re going to need a quiet place to get some work done. Sometimes they just want to get out of their accommodation and see the city.
Offer them a few places where they can print out presentations (do people do that?), send a fax, or grab a coffee and catch up on some emails.
Searching for parks on Google or Yelp can be somewhat overwhelming so here’s a chance to create a curated list just for your visitors. This will help them choose which park to visit that already has your seal of approval.
For many travelers, a local sporting event is a nice way to experience the excitement and passion of a city.
They may have their own favorite team back home or they may just be casual fans (or not fans at all) and not know anything about the sport or the team.
Give them a quick primer on what makes this team special and convince them why they should go to a game.
Have they won any recent championships?
What is the history of the team?
You could even highlight some current superstar players or past legends.
Ahhh…food. That’s half the reason we travel, right? Getting a taste of the local fare is one of the main things that travelers will research while planning a vacation.
Give your guests some insight into your favorite places to eat or share some recipes that can be created with local ingredients and cooked right in your vacation rental.
Write a few articles that cater to the older crowd and the party crowd. Give them a few choices of places that you’d recommend they go to for a nice martini or live music.
The organic, farm to table, and gluten free food movements have been popular for several years so don’t forget to call out these specialty dining establishments.
Blogging about your destination is a great way to capture some visibility when travelers are still trying to decide where to take their vacation.
You can get in front of them during the discovery phase while they’re trying to decide which activities and attractions are of the most interest to them.
One of the best parts of traveling to a new destination is experiencing places that have great stories.
If this historical landmark has volunteers or tour guides, do some additional research by interviewing them to get the inside scoop.
Tour guides and volunteers always have great stories.
Do you know of any myths or secrets that only locals are aware of? Share this with your guests to get them excited about visiting your properties and city.
Creating original research is a great way to set yourself apart from your competitors. This is also a great way to encourage other websites to link to your website which is great for your website’s SEO.
If you’re a property manager and you have a lot of properties, It can be easy to focus on the newest properties and overlook your most established or unique properties that bring in the most bookings each month.
Instead, try to cycle through all of your properties and dedicate a blog post to the intricacies of each individual property giving each one a featured post on the blog.
Being an expert in property management puts you in a good position to compare the type of accommodation the competition is offering to what you offer.
Then you can convince your visitors why the type of property you offer is best suited for their vacation.
Convincing guests to travel internationally can be a challenge these days. There’s a lot of news about crime, natural disasters, and pollution happening in some of the most desirable vacation destinations.
And the rising cost of airfare certainly isn’t helping either.
Creating a persuasive post is one way to attract new guests to your properties.
Try to attract some of the local travelers that just want an excuse to experience a weekend away without all the hassle of hectic travel and planning out things to do.
Creating helpful, digestible guides about your properties, the local scene, or tips on how to get the most out of your vacation can be a great way to generate additional leads.
Set this up as an email lead gen resource and you can grow your email list to target guests for return visits.
Quick reference guides can come in a few different formats but should be packed full of useful information.
They can be downloaded in PDF or as printable guides that guests can take with them on their daily excursions or view on their mobile phones.
These could also be in a blog post format that can be easily shared.
Also, “how to” searches are growing rapidly in search engines (especially YouTube) and don’t seem to be stopping any time soon.
Turning your blog post into a video and posting on YouTube is a great way to get in front of a new audience.
“How to” guides are great when you need to outline a process or teach something to your guests that saves them a lot of time researching the topic.
Utilizing additional resources and perspectives can be a great way to come up with fresh content.
It also adds a personal feel to the content because you’re interviewing people who actually live on or near the city that your guest is considering to visit.
This will give them an inside look at the experience they’ll have when they arrive.
Set up a quick interview with local business owners in the area.
This gives you some unique content and gives you a chance to meet someone new and possibly create a referral partnership for each other’s businesses.
Give your guests an inside look at who will be running the show during their stay.
Depending on the situation, you could even provide contact information for the guests to reach out to guest-facing staff.
Giving your guests a little additional attention will make them feel ultra special.
This could even result in some free marketing if your guest decides to share the blog post with their friends and family on social media.
Bloggers who write articles about a specific location will have a ton of insight to provide your guests.
If you’re feeling out of ideas, you can reach out to local experts to get their opinion, a quote, or even feature them on your site as a guest post.
This is especially important if you have properties in an international setting or if you have properties in an area of the U.S. that has a rich heritage of music, history or culture.
Honor the local culture by bringing attention to their unique way of life, traditions, customs, laws, or regional colloquialisms.
Search engines love fresh content so this is one tactic that will always give you new topics to write about.
Create blog posts about the opening of a new business or if there’s a big event coming up.
You can give your opinion on it, how it will affect traffic, or if you think it will have a negative affect on your guests’ experience.
Travelers love hearing about the inner workings of a business and the character of the business owner they’re considering to do business with.
Give your prospective guests an idea of what you, the business owner, like to do on your previous vacations, where you’ve traveled recently, and even how you got into the industry of property management.
This will create a connection with your guests before they even meet you or experience your properties.
Create some general travel tips with a vacation rental spin. Guide your guests to your properties from the airport, train, freeway, etc.
You can also recommend several products that you feel guests will need to pack when staying with you (assuming you can’t provide these products for them at the rental).
Do your guests a favor and give them a checklist of crucial things they should pack if they’re visiting your destination.
After the initial travel to a new location, getting to your vacation rental can be one of the more stressful parts of your guests’ journey.
Simplify this part of their trip by giving them tips on how to find your property especially if your properties are hard to spot, in a busy part of the city, in a remote location or in a foreign country.
I’m pretty sure everyone travels with their mobile phone these days so why not give your guests a few apps that can make their trip that much better?
Creating sample itineraries is a great way to give a specific type of traveler a taste of what your vacation destination has to offer.
Even better, it saves them some time if they’re booking a last minute vacation.
Saving money while traveling is always a good feeling. Doing so allows you to spend more of your budget on better experiences, souvenirs, or food.
If your rentals are in a remote location, high in the mountains, or on the beach, providing specific instructions and tips will provide your guests with a better experience which will most likely lead to better reviews.
If this feels a little overwhelming, then we can help with our content development services.
What did I miss?
Which of these ideas was the most helpful?
Is there a particular style of blog post that you’re going to try?
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