Originally posted on https://www.myrepcard.com/leverageyourepcardbio/
It’s your job to let potential customers know more about you, try to make a personal connection, and to turn those leads into customers. But trying to fit the perfect bio into such a small space on a digital business card can be tough. That’s why we thought you could use some help.
You can make a big impact with a small space so if you’re not doing everything you can to get the most out of your bio, you’re losing out. The best part is that it only takes a few minutes to make changes!
First and foremost, your RepCard bio needs to tell people exactly who you are and what kind of value you can provide. It’s important to include a clear and concise description of what you and your company provides. It’s essential that your bio lists any pertinent professional information. After all, this is a digital business card.
Showing your personality on your bio is a great way to connect with your leads and customers. Studies show that appearing personable can be just as important, and in many instances more important than appearing professional.
Let’s say your hobbies are cooking, softball, and Game of Thrones; these things make you relatable to people on personal levels. They say, “I love Game of Thrones!”, “I’m all about softball!”, “I could spend all day in the kitchen!” these are ice-breakers where they can chat with you about your interests, meaning that you’ve got a way to make conversations about more than just business.
Here’s a great example of what you could include in your RepCard bio: “Professional door to door salesman, aspiring Tuesday night softball hall-of-famer, Father of Dragons, perfecting my lasagna recipe one small kitchen fire at a time.”
It’s short, it’s personable, and let’s people know that you don’t take yourself too seriously.
You want prospective clients to know that you’re good at your job, but that a conversation with you isn’t stuffy and unbearably boring. With the perfect digital business card bio, your customers will want to send your RepCard to all of their friends and family getting you the referrals you want and need.
The bio on your digital business card should tell people what to expect, connect with people on a real level, and give customers the confidence to refer you to others. Lastly, make sure your bio is unique when you sit down and write one for yourself. Happy writing!
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