Despite the popularity of the Internet, about one in three small businesses don’t have a website.
Make no mistake, your business needs to have an online presence. Customers use the web to make purchasing decisions. If your business isn’t online, it won’t be so much as a consideration in their minds.
It’s time to bring your business into the digital world. Keep reading for a guide on how to make a professional website.
Since your business’ site plays such an important role in the growth of your business, you’ll need to ensure that whoever builds it does a great job.
For some companies, that may entail bringing in some outside help. Outsourcing is a smart option for those who aren’t great with technology or don’t have the time and resources needed to build a site.
On the other hand, some platforms like WordPress or Squarespace simplify the design process so that anyone can use them. With that said, it can still be a time-consuming process.
With your first major decision out of the way, it’s time to move on to what is arguably the toughest choice you’ll have to make: What to name your website.
Since you’re building a small business website, your best bet is to keep your domain name as close to your business’ name as possible. In some cases, you may even be able to use the name of your business.
However, if your domain of choice is taken or if there are businesses with a similar name, you’ll want to avoid confusion.
Come up with a list of potential names. Brainstorming is a great way to get those creative juices flowing.
Next up, you’ll need to find a suitable web host. A host is responsible for keeping your site online.
Don’t rush into your choice. Take your time and research all of your options, from self-hosting to managed hosting.
Research is particularly important, as hosting platforms offer a variety of options to fit every business’ needs. Host.ie hosting, for example, offers three major packages, each with varying amounts of storage space, data transfers, and more.
It’s also important to note that some hosting sites will toss in domain registration for free.
At this point, you’re ready to start working on your website.
Since this is a business site, you’ll want to make sure your site contains certain information. Make sure your website has:
If you can, it’s also wise to add customer reviews and a blog. Both can help your search engine optimization efforts and help your site rank higher.
You’re almost done! But before you launch your site, make sure you have a plan to keep it patched and up to date.
Outdated sites often feature security flaws that make your info vulnerable. You may also need to add information as your business grows, so think about who will be responsible for keeping your site maintained.
Now that you know how to make a professional website, it’s time to put this knowledge to good use. Go forth and build a site worthy of your business!
And if you’re looking for more helpful content, make sure to check back with our blog!
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