Want to drive more traffic to your website by taking advantage of video?
With just a few simple strategies, you can use video to drive loads of traffic to your site, increase your click through rates, and get more people to buy!
Ready to get started?
Google is now including video snippets in the search results and often right at the top of search results.
If you’re trying to rank your website for a competitive phrase, it can pay off to create a video for the same topic.
Not only can you rank on YouTube (more on that later), Google will often feature videos at the top of the search results.
Here’s an example of one of the videos that ranks for a valuable keyword:
Keyword: how to get seo leads
See how there are multiple advertisers above this video?
Our video on youtube ranks just under the ads for this keyword. Those ads are going for around $5-$7 PER CLICK. This video was created for $200.
Not only is our video appearing at the top, it’s literally appearing above all organic search results!
This video has over 1,000 views and it didn’t cost us $5,000 $7,000.
How To Get These:
If you’re trying to rank for a keyword, you can often piggy back off the authority of YouTube to show up in the search results:
Here’s another example from the same keyword from above:
You can see that we’re actually ranking 3 times for this keyword:
We rank in the suggested clip
Our blog post ranks
We’re also ranking in the video slider!
This put us on the 1st page THREE times for this keyword.
By creating videos and embedding them in your posts, you can take up more real estate in the search engines!
Did you know that 60% of all searches are mobile?
Google has been displaying rich snippets on mobile when video is embedded.
Look at the difference between how this keyword looks on desktop vs mobile.
Keyword: boring niche
This is what it looks like on desktop:
This is what it looks like on mobile:
Isn’t that video thumbnail more enticing than the image of birds?
You’re likely to catch more eyes and more clicks.
To take advantage of this, all you have to do is embed your video in your blog post!
Did you know that YouTube is the second largest search engine in the world?
You can’t rank your website there, but you can create videos and optimize them for the same keywords!
Learn how to rank youtube videos here.
Want to see a cool trick that can help you dominate the “Videos” tab of Google?
Check out this example Our video is ranking multiple times on the videos tab:
You can use the power of syndication to get your video to show up multiple times.
Here’s how it works:
Create a blog post and embed your video in it
Use HOTH Syndication to syndicate the blog post (with the video embedded)
It’s simple and easy to execute and can help you get more traffic and more views!
By following this guide, you’ll be able to get more traffic to your website by using video.
Do you have any other tricks to get more traffic with video?
Let us know in the comments!
Information contained on this page is provided by an independent third-party content provider. Frankly and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@franklymedia.com