Most indie authors don’t look beyond Amazon sales, but Amy Collins, book marketing expert and owner of New Shelves Book, says those authors are missing over half the market. That’s right, according to the Wall Street Journal over half the book sales in the U.S. take place somewhere other than Amazon.

In their ongoing effort to support the author and publishing communities, Best Seller Builders – a company established by Collins, and her two partners, Daniel Hall and John Rhodes – is sponsoring a one-day book marketing intensive to be hosted by Amy Collins and New Shelves Books in New York City on December 7, 2019.

This one-day live event invites authors and publishers to join Collins to learn everything they need to know about getting into chains, airport stores, bookstores, libraries, and wean themselves from depending solely on Amazon for sales.

Aside from teaching authors how to build their platform to increase sales, a topic covered at length in their new book, “The Bestselling Author: Attract Your Fans, Gain Instant Influence, Get the Sales You Deserve,” (ISBN 978-1935355380) Collins, Hall and Rhodes will facilitate sessions on a number of topics including:

How to quickly engage book buyers at Barnes & Noble, Costco, Target and Wal-Mart.

What book buyers and librarians are looking for and why they will or won’t take a book.

The 5 wholesalers who can make or break a book if the publisher is looking for massive distribution.

The “Book Math” that will help authors and publishers determine how much they will really make on each book sale.

Attendees can also expect to meet an impressive list of additional industry experts and professionals including bookstore managers, librarians, and film/TV agents who will help them hone and refine their sales pitch.

This one-day marketing workshop will be held on December 7, 2019 from 9a.m.-6p.m. EST at the Ripley Grier Building located at 520 8th Ave., New York, NY 10018. To learn more about this event, please visit

About Best Seller Builders: In 2017 Amy Collins, Daniel Hall and John Rhodes realized that authors everywhere had similar goals but very few resources to help them achieve their goals. Becoming a bestselling author does not just “happen.” Growing and developing a base of readers and a business to surround and support an author’s dreams is serious work. Too many companies out there take advantage of authors who are simply trying to launch or grow their publishing careers. That is where Best Seller Builders comes in. Amy Collins is the President of New Shelves Books and one of the largest book sales and marketing content providers in the U.S. Collins is a USA Today and Wall Street Journal bestselling author, as is Daniel Hall. In addition to being an author, Hall is a speaker, publisher and creator of the Real Fast (TM) brand of training products and the host of the RealFastResults podcast. John Rhodes has published multiple bestselling books and is a noted expert in direct marketing and business strategy. Learn more at

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Keri-Rae Barnum

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