Christmas News – Shopping Trends For 2019 - TV To Talk About | The Tulsa CW

Christmas News – Shopping Trends For 2019


While consumers have shown a healthy spending behavior all throughout 2019, the Christmas season that is waiting just around the corner may witness a series of changes. With a shorter time frame between Christmas and Thanksgiving (6 days less) compared to the previous year and signs of economic uncertainty, we can expect consumers to change their spending habits compared to 2018.

2018 VS 2019 Spending Habits On Christmas

  • According to 2018 data, holiday retail sales went over $1 trillion.
  • Close to 29 percent of American shoppers initiating their Xmas shopping in November and 62 percent choosing the week before Christmas to go gift hunting.
  • The average household spent more than $1,500 during the previous winter holidays. Around 12% of individual consumers will spend more than $1,200, the same as the previous year.
  • Over twenty percent of shoppers using social media platforms to choose what to buy. This year, more than thirty percent of buyers are estimated to spend under $400 on gifts, with most consumers planning to spend $625.
  • 6 out of 10 buyers are looking forward to do their shopping online.
  • Women are more prone to look for a discount coupon.

Popular Holiday Season Gifts This Year

  1. Gadgets 51%
  2. Fashion 22%
  3. Toys 20%

As expected, advanced technology and gadgets are the most popular types of gifts this year, favored by 51 percent. As gaming, including the online entertainment industry with casino gaming and streaming continued to grow in 2019 it comes as no surprise that gaming gadgets and Virtual Reality gaming gear, are popular gifts this year. High resolution VR headset like the Ocultus Quest for $399 is considered the only gift that can’t disappoint any “gamer” regardless of age. This headset and will definitely impress a younger gamer as this is as good as it gets. For the generation that play casino games online, VR glasses of good quality will come in handy as VR games and Augmented Reality are expected to revolutionize the online gaming scene by making virtual games feel like a real-life experience, kind of a virtual “Vegas” in your own home.

People also plan on buying Xmas vacations and house items but to a lesser extent than the previous years. Worth to mention here is the increase of people celebrating Christmas at hotels this year, but this is less of a “gift” and more of a change in people exchanging the “stress” of traditional holiday celebration to some quality time alone to relax and dine out.


Close to 40 percent of shoppers plan on using their laptops and desktop computers to do their Christmas shopping, with 22 percent making full use of their smartphones and tablets for it. In-store shopping also accounts for 39 percent of all purchases in the US. The younger generation ages 25 to 34 is projected to shops on their phones.

What Influences Consumers’ Shopping Decisions?

A series of factors will influence the way shoppers will add products to their virtual or real-life carts at retailers this year:

  • Free shipping. Price matching or easy returns are not as important as free shipping is for consumers.
  • Low prices. People are more prone to use new stores for their holiday shopping spree if they find the prices more appealing. Coupons are ranked second here, along with convenience. Surprisingly, consumers are not that blown away by in-store picking options or curbside delivery. While Amazon, Target and Walmart might be struggling to offer these shopping experience enhancers, they could focus more on on their price tags to attract more buyers.
  • It’s different when you are buying a gift for someone. You tend to care more about the quality (44%) and less about the price (36%). Customer reviews also count for 31% in the purchasing decision.
  • The social media presence of a brand is not as important as companies might think. Only around 7 percent of women and 5 percent of men are influenced by Instagram and Facebook ads when shopping for Christmas gifts.

Local or Online?

Local Shopping: Some shoppers are curious to see what’s new this holiday season, and 56% of them are willing to choose local stores for it. The Kringle’s Christmas Land is a known “must” every year but when it comes to local shopping nothing beats the markets. There are several amazing local Christmas markets this year around Tulsa with hand-made gifts by various artists. These markets started early in November and several of them, like those in the Blue Dome Building, are open every weekend until Christmas Eve.

Online Shopping: Around 15% are ready to visit new online retailers they’ve never purchased from before. Etsy and other similar home-based social media shops account for 10 percent of buyers’ decisions. The seasons store will also grab the attention of around 11 percent of shoppers.

2019 finally became the year we started to talk about global warming thanks to the “Greta Phenomenon” but it might be too early to see how it affects our shopping habits.

One interesting trend to mention though is related to eco-friendly shoppers who either choose hand-crafted gifts and organic products or they buy from local retailers instead of ordering online from across the Ocean and waiting for their gifts to be flown in by plane. On the other hand, if you live in the suburbs or a rural area and you need to travel long distances to reach a big shopping center, it makes sense to rely on e-commerce Christmas gift shopping. According to a Carnegie Melon study, e-commerce deliveries require 30% less energy and generate fewer CO2 emissions compared to land retailers.

This year we see the beginning of a more eco-friendly view of holiday celebrations and we hope 2020 will continue in the footsteps of Greta!

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