Out of all of the blog opportunities out there, guest posting is one of the most misunderstood. Guest blogging has a lot of benefits for every type of blog, as long as it’s done right.
You can use guest blogging to build your reputation, improve your search rankings, and become an authority in your niche.
How can you know if you’re doing guest blogging right? Keep reading to find out in this guide to guest posts.
Guest blogging, or guest posts, is when you publish your content on someone else’s site. There are two parts to guest blogging: researching opportunities and pitching them.
The first step in guest blogging isn’t researching guest blogging opportunities right away. You want to get clear on your purpose to ensure that the guest posts you write are congruent with your goals.
Do you want to become an expert in your niche? Do you want more traffic? Do you want a better backlink profile to improve SEO?
If your goal is to improve SEO, then you need to find sites with a very strong brand reputation and domain authority score. To become an industry expert or get more traffic, you’ll need to target bigger sites in your industry.
Finding guest post opportunities can start with a simple Google search. You can look up your industry keywords with terms like “guest post” or “accepting guest posts.”
For example, someone in the fitness niche can look up “fitness guest post” or “Fitness guest post guidelines.”
Play around with several popular search terms in your industry. You can break down the fitness industry further by specialty, like TRX workouts. Experiment with similar types of terms in your niche.
In very competitive niches, your competition probably has a lot of backlinks. That’s why they rank highly in search results.
You can use a tool like SEM Rush or Ubersuggest to see which sites link to your competition. If your competitors have a guest post on a site, there’s a good chance that you can get your content accepted there, too.
It’s very likely that you found a lot of guest posting opportunities. That’s a good sign that there’s a lot of potential in your industry.
You want to be discerning about where you feature your brand, so you want to run through a mental checklist before you decide to reach out to them.
These questions will help your guest blogging efforts be more focused.
Once you have your list of guest posting opportunities, you can start your outreach campaign. Taking these steps will help you get posts accepted faster.
Who are the influencers in your industry? What would it do for your reputation and your blog if you had a guest post published on their site?
It would exponentially improve your reputation and your site’s backlink profile. The most effective way to connect with influencers is to connect with them months before you start guest posting.
Connecting with influencers will take time because you’re developing a relationship rather than sending a cold email.
With each site on your list, you want to research the kind of content they publish. You want to know if they target advanced users or novices. You also want the audiences to match your target market.
Check to see if the sites have guest posting guidelines and read them. When you craft your pitch, address the site owner by name.
You want to state who you are, what your idea is, and why the audience would be interested in your perspective.
You’re likely to find that guest posting is hard work. It takes consistent outreach to get someone to say yes. You may be tempted to try guest posting outreach for a couple of weeks and give up.
Keep going! That’s the way you’re going to find success.
If you’re not getting responses, check your pitch emails. Are they well-written and compelling? You’re dealing with an editor or site owner that has a ton of emails already.
You want to make sure that yours is worth opening up. Keep testing subject lines and content until you discover one that works.
If you don’t have the time or don’t want to risk the effort to get rejected, you can always hire a guest post blogging service like this one https://seojet.net/blog/guest-post-service/.
You have to weigh what your time is worth against the results.
Some bloggers make the mistake of sandbagging their best content for themselves. They hold on to their best work and use it on their own site.
Of course, you want to feature great content on your site. That’s an absolute must. You also have to have outstanding content on the guest post site, too.
Remember, a big part of guest blogging is developing your brand and reputation. You’re reaching a whole new audience, many of them are interacting with your brand for the first time.
Why would you withhold your best work when you worked so hard to get that opportunity to begin with?
Be sure to put 110% of effort into your work. The rewards will be a positive brand impression, traffic to your site, and more guest posting opportunities.
There’s a lot more to guest posting than writing content for any old site. You have to be strategic about it and publish your work on sites that align with your goals.
These blog opportunities offer incredible exposure and can improve your site’s SEO in one fell swoop. You have to do your research, get to know your target sites, and craft excellent pitches.
You’ll be rejected more often than not, but you’ll find the experience rewarding when you get great results.
Are you ready to learn more great blogging tips? Check out this site often for more insightful articles to help your blog grow.
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